春 Vitality

An exhibition about evolution, cycles, and the vitality of texts.


ROLE: ART DIRECTOR & CO-ANIMATOR

Introduction

From ancient pictographs to today's fusion of text and graphics, the written word has cycled from complexity to simplicity and back. The functionality of text persists, evolving for deeper visual and emotional expression. Using graphical text, we recreate the sentiments of spring and lovesickness from the famous ancient Chinese poem "The Moonlit Night of Spring Flowers." This exploration delves into text expressiveness in terms of both readability and visual impact.

Wordmark draft by: Qianhui Wan

Bottom wordmark design by: Qianhui Wan

Feature animation

Motion type

Final Exhibition

Poster design by: Yuxiao Wang & Qianhui Wan

Exhibition Hall

Laser cut wooden stamps for audience interaction