春 Vitality
An exhibition about evolution, cycles, and the vitality of texts.
ROLE: ART DIRECTOR & CO-ANIMATOR
Introduction
From ancient pictographs to today's fusion of text and graphics, the written word has cycled from complexity to simplicity and back. The functionality of text persists, evolving for deeper visual and emotional expression. Using graphical text, we recreate the sentiments of spring and lovesickness from the famous ancient Chinese poem "The Moonlit Night of Spring Flowers." This exploration delves into text expressiveness in terms of both readability and visual impact.
Wordmark draft by: Qianhui Wan
Bottom wordmark design by: Qianhui Wan
Feature animation
Motion type
Final Exhibition
Poster design by: Yuxiao Wang & Qianhui Wan
Exhibition Hall
Laser cut wooden stamps for audience interaction